You're right, our flagship data center is not in or near a major city.  And for good reason:  lower security risk and lower operating cost, both of which are cited by our customers as major reasons why they colocate here.  In fact, it was customer demand at our six other data centers—all in major metro areas—that drove our decision to build the Uber Center in Asheville, North Carolina.  Major cities are not only higher in building and operating costs (passed on to customers) but, perhaps more importantly, they are generally much higher risk for both natural (hurricane, tornado, earthquake, flood, blizzard) and man-made disasters (terrorism, riots, crime, industrial hazards, etc.).  Yet in choosing an ultra-secure, non-urban location, we also insisted on good accessibility (not the middle of the Sahara) and great connectivity.  After many months of research, we concluded the best location in the U.S. to achieve these goals was Asheville, North Carolina, a mountain shielded plateau less than a day's drive for over half (some say 75%) of the U.S. population and now VERY well connected to numerous Tier 1 Internet providers.  Our customers enjoy lower risk and lower cost without sacrificing good accessibility and great connectivity.  We even provide hours of free remote-hands-and-eyes by certified support engineers to enhance your accessibility to servers.  So is our flagship data center really no-where?  Actually, it's now-here :)  Still have doubts?  Check out our white paper on "Choosing a Datacenter Location."